Leader & Executive Coaching

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What is Leader / Executive Coaching?

Executive Coaching is a powerful process for getting the best out of individuals, team leaders, and senior managers. Executive Coaching is carried out between a professional coach and the client, and as such is tailor made for the client; in fact it is probably the most individualised form of talent development tool there is.

Executive Coaching is truly about self-discovery, allowing the client time and space to reflect upon their decision making and communication skills in their professional lives.

Many people who undertake Executive Coaching report that their confidence in their abilities is greatly increased as they learn to prioritise, streamline work and discover more about their unique talents.

With over two decades of experience in Human Resources and Coaching, I have helped numerous individuals become the best version of themselves to deliver quality leadership and transform their workplaces.

Above all, Executive Coaching is about growing the potential within a person, finding strategies for dealing with common issues and discovering hidden strengths.

Who is Executive Coaching for?

Leaders and managers at all levels can benefit from coaching.

Recognising that change and transformation are a constant part of the leadership journey, coaching helps to make sense of the different and sometimes challenging experiences that leaders face.

Therefore, as a development tool that enriches the leader’s perspective and transforms experience into learning, coaching is used to strengthen the leadership impact of all:

  • Leaders
  • Managers
  • Team leaders
  • Talent Group / Potential leaders

The purpose of Leader / Executive Coaching

Coaching;

  • Provides an opportunity for “positive change in leadership impact” on behalf of both the manager and the organisation
  • Creates a “personalised” structure to clarify the leader’s definitions of their leadership vision and the mark they want to leave, to address all internal and external dynamics and to transform their intentions into action
  • Creates a strong relationship dynamic between business partners and team members, by making use of communication and application of methods based on the leader’s vision
  • Provides a “solution-oriented” service based on the goals set at the beginning of the process

“Coaching is unlocking a person's potential to maximise their own performance.”

Timothy Gallwey

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What do you learn through Leader / Executive Coaching?

Executive Coaching is for those who wish to review where they are in terms of their own understanding of leadership, and in offering a safe space for self-reflection it allows the coachee to explore:

  • How to bring work performance to the level you want
  • How to sustain success
  • How to maintain productivity and satisfaction within the team
  • How to manage different relationship dynamics in the work environment in a healthy and effective way
  • How to maintain a work-life balance for the benefit of both you and the whole
  • How to manage your inner balance while managing your business world, which occupies an important area in your life

Coaching is a journey of development and change. Together coach and coachee discover a story of change. The coach’s role is to support, listen, and help the leader to discover themselves and their choices with powerful questions.

You can read more about “Coaching as a journey of change” article here. 

“The coachee gets to the truth and develops new skills and behaviours, not because they are told or taught, but because they discover them from within, triggered by the coaching.”

Sir John Whitmore

My Coaching Approach

In my role as Executive Coach I adopt the mainstream philosophy within coaching of the principles of trust, openness, willingness and confidentiality.

As a professional coach the approach I offer is:

  • To increase the awareness about yourself and your concept of leadership
  • To determine priorities for yourself, your team and your organisation
  • To provide new skills that can be used in personal or professional life
  • To gain an understanding that brings balanceto the whole of your life
  • To make coherent choices through all areas of life
  • To allow you to find the courage to try something new
  • To make decisions with confidence

It is also important to note that as a basic coaching principle, both the manager receiving the coaching service and the coach have ownership and responsibility for the process. This gives back power to the coachee; the coachee is not passive but rather a dynamic player in the process, which is empowering for the coachee.

Every topic, experience and current examples that come up during the coaching journey are seen as a unique opportunity to realise new awareness and skills.

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STEPS OF THE COACHING PROCESS

Planning The Chemistry Meeting

The aim of the “chemistry meeting” between the coach and the manager is to introduce the parties, explain the details of the process and clarify the expectations from the process. 

Chemistry Meeting

A general chemistry interview consists of the coach and the manager introducing themselves, with the coach explaining the general coaching approach and the details of the process, answering the manager’s questions about coaching and the process and the manager’s possible expectations from the coaching.

Contract

The process starts with a coaching contract signed after the parties decide to start the coaching process. It is essential that the coach fulfils the coaching service in a flow in accordance with the ICF Code of Ethics defined in international standards.

Preparation

At the beginning of the process, the coach can support the manager’s self-assessment with forms, inventories and questions that facilitate the manager’s self-assessment, while the manager, depending on their personal preference, can share any data and results they have about their current leadership understanding to support the process.

Coaching Sessions

The coaching service covers a total of 6-9 sessions within 5-6 months. While going through the topics determined at the beginning of the process, any new topic and agenda that the manager wants to put on the agenda can be handled as a coaching topic. The manager’s agenda and priorities will be the determining factor.

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Your creative mind in a changing world

The journey of learning and development is limitless, and the world is changing fast. Even the ‘best’ of us need a roadmap sometimes; together we are stronger.

…Every single elite athlete, musician or adventurer achieved their goals by opening their minds to the possibility of more. Every single time a new record is set, someone sets a new one – because our brains are designed to continue to learn, discover and creatively explore new horizons.

This mindset can quickly become ‘dulled’ and lose its momentum if we do not have the skills in place to work to our advantage. We weren’t taught this at school; it is a way of thinking that helps some people stand out as being strong leaders. However it is no particular ‘skill’ that some people have and others don’t; good leadership stems from a particular way of thinking and showing up in the world, and good leaders take many forms.

How can I help you?

Firstly, this is about you. Having worked with hundreds of people throughout my career, I understand that everyone has their own unique set of issues.

Through detailed reflective work together in 1:1 or group work, I help to guide leaders, teams and individuals to investigate new ways of thinking and communicating, and achieve real change and transformation by discovering their unique potential.

Manage yourself, your power and your influence better as a leader!

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In Their Own Words

We have started a team coaching programme with Banu Parlar from Terra Coaching in March 2020. Euler Hermes then was in its 9th year in Turkey, posting substantial commercial growth and the team size had reached 65 employees. The Management Team was in agreement in terms of where wanted to go next, however we also felt that we needed to have the buy-in of our mid-level managers to achieve our vision and ensure all the managers see what is in it for them, face the challenges and manage the complexity for their teams. Banu was instrumental in designing a tailor-made team coaching programme for Euler Hermes Turkey, which involved pre-interviews with the Management Team, our mid-Managers and our employees. The programme itself consisted of 3 modules where our teams were involved to define their values, discuss the roadmap to achieve our vision, exchange their views and implement their learnings back in the workplace. It was wonderful to see how our managers taking full ownership of the programme, bringing specific and tangible examples of when, where how on trying something new or a challenge was put into practice and how they felt it went. Thanks to Banu and her team, our mid-managers were encouraged to have a growth mindset through real examples from our workplace, through reflection, and by designing action plans. At the end of the programme and since then, we have achieved very strong employee engagement and cohesion between all the departments in our company.

Özlem Özuner

Head of Operations & Finance E-Commerce | Allianz Trade UK

The coaching meetings with Banu were like staring into a big mirror for me. This mirror showed not only my outside but also my inside. In other words, I became aware of why I do or don't do what I do, and which values lie behind my behaviours. I think this realisation has added very important things to my leadership journey. While going further on the areas where I think I am strong, realising which values are actually working behind the scenes in the areas that I think need to be developed has given me the opportunity for rapid development. Having gone through the coaching process has made significant contributions to my personal development as well as to my relationships with my subordinates and superiors with whom I interact with a coaching perspective. I think that recognising people's values, learnedness, strengths and aspects that need to be developed brings very important advantages to move quickly to the shared goal.

Bilge Demirer

Deputy General Manager | Garanti BBVA Romania

Our paths crossed with Banu during the reorganisation of our Human Resources department. It was a very intense process in which we re-established the department on the one hand and renewed our business model on the other. In that busy agenda, we decided to work on teamwork, and when I look at it today, the experience makes me think: 'thank goodness'. In painful processes, it can take a long time for the team to coalesce, personal differences can sometimes create problems with assumptions and sometimes personal biases, and at this point, we benefited a lot from the work we did with Banu. We discussed the values and motivational tools of our team, accelerated cohesion with open communication, and discovered each other's emotional language. We are now enjoying being a team that runs to a common goal with its own style. Thank you Banu...

Burcu Yüksel Kocagöz

CHRO | Petrol Ofisi

We receive all kinds of feedback and comments in every period of life. Especially in business life, various personal trainings and methods are explained how to use this feedback, but it remains inconclusive because it is not specific to the person's own dynamics -Sui generis-. The coaching process we started with Banu was a journey towards myself in this respect. A journey that ends with awareness and success under her guidance and coaching. Thank you very much for her mastery and guidance.

Engin Emekli

Lead-Future Systems Engineering | Ford Otosan

Banu was like a friend who walked with me throughout my journey, as if she was a companion, matching her steps to mine. She helped me ask questions I didn't even know I was avoiding asking myself. She guided my mind to connect with my heart and intuition. I am grateful that Banu and I crossed paths at a time when I wanted to make changes in my life. With her unique approach that blends different models and disciplines from Gestalt to mindfulness, Banu has guided me to find the answers to many difficult questions that I face in order to transform myself for the better. In every session with Banu, I discovered, learnt and evolved. Now I have the courage to ask, experience and grow.

Gülçin Pınar Gall

Global Marketing Director | Danone

When I first met Banu, I didn't really know the value of an Executive Coach. Even though it was only 10 sessions, Banu gave me a different perspective on the difficulties in both my professional and personal life. With her help and guidance, I realized where I could improve myself and the skills I learned from Banu made me a more effective person. Banu was very effective in providing the right direction when I needed to make strategic decisions. She also helped me a lot in identifying skills that I did not know by using effective methods specific to the situation. She had an incredible impact on my understanding of the challenges I faced while understanding my role and how I was part of the solution. I highly recommend Banu as an Executive Coach. She's easy to communicate with, an attentive listener, incredibly effective at helping you identify what's important to you at the time, and has an innate ability to help you focus on what's most important to yourself and the Company as a whole.

Firdevs Mesudoğlu

Director, Human Resources | Milangaz

The coaching process I started through professional career life was a journey of discovery, development and transformation for me. At every stage, I turned back to myself a little more. I had the opportunity to evaluate myself objectively. I started to take more conscious steps with questioning and increasing awareness. I clarified my path and direction. I would like to thank Banu Parlar for shedding light on me in this adventure where I have learnt, gained, made sense of and found the opportunity to apply a lot both in my business life and in a personal sense.

Melis Ergür

Director, Human Resources | UNLU & CO

Together with Banu, we had 8 months of coaching sessions in 2018 with the guidance of the Human Resources department of my company. As a relatively less experienced manager, I aimed to make the work I managed, my team and myself more visible, to get up where my motivation fell, and most importantly, to gather strength for the next stages of my career with self-confidence. First of all, I must say that I felt very comfortable and safe during our sessions, which helped us to analyse the issues in depth and find solutions. At the end of our work, I can say that I was much more at peace with myself and I was able to take a more confident stance on issues in my field of interest and influence. As a matter of fact, immediately after the coaching process, I made a detailed strategy presentation about the business I managed to the entire senior management level and implemented my suggestions.

Özkemal Altun

Head of Home Entertainment | Arçelik

It was a pleasure meeting Banu and working with her on my coaching supervision needs. Having been out of coaching business for several years, I was unsure about where to start or how to bring my strengths to the table. As a supervisor, Banu put me at ease and was able to quickly and easily guide me in performing correct manoeuvring movements and building a much clearer path. She collaborated on my coaching journey to evaluate my unique skills, challenge my self-awareness, define my goals and restore my sense of purpose. I am incredibly grateful to her for her highly valuable supervision and sincerity. I highly recommend her coaching supervision to anyone.

Elif Tunay

Career Coach | IDA HR & Career Consultancy

I would not be exaggerating if I said that the coaching activities we did with Banu divided my managerial career into before and after! When I started, I thought that the process would mostly consist of theoretical content, but I was surprised and impressed when I encountered analyses and assignments aimed at improving my practices directly through my daily work. During the process, my awareness of the environment I was in and the values and potential I had increased considerably. As a result of our work, I believe that I have a much more holistic perspective on leadership. And I think the most important outcome of all this is to be able to determine the leadership style I want to achieve and to be able to demonstrate it in my managerial career.

İlker Özten

Director, Digital Channels & Business Development | UNLU & CO

"I’ve had two different experiences with Banu. First time in 2018, when she was my executive coach. Second time in 2021, when she was my supervisor, helping me find my way as a new coach. All these years, for me she is more than a coach or supervisor, she is more of a trusted friend and companion. Her coaching style is a combination of all models, which is kind of unique. Each and every session we had was extraordinary and gave me a lot of reflection to think about. Still, I remember all the keynotes and highlights and use them in real life. She is the one who gave me the inspiration to become a coach myself. In these words, there is no exaggeration about her technique or attitude, she deserves even more. I am very lucky our paths have crossed. she will have a significant place in my heart and soul. Thank you!"

Aysun Yavuzer

Senior HR Director | Trive Financial Holdings

We would like to thank my dear colleague Banu Parlar for the value she created with her knowledge, experience, technique, process management and professionalism in the Group Supervision activities she has repeatedly provided to our Academy of Executive Coaching graduates.

Gamze Bayraktaroğlu

EIA Master Coach | AoEC Partner Türkiye

If they ask me what coaching is, I would say walking side by side. Everything I realised about who I am, what I want, where I am, what works and what doesn't work is thanks to you. I still haven't forgotten those questions you asked me and I continue to ask myself from time to time. Thanks to you, I first met my saboteur and my strenghts. That long road you coached me on was very narrow at first, it opened and expanded with the realisations you created. Whenever things got complicated, I looked for you and you were always there. You both witnessed many changes in my life and accompanied me to stand up in those changes. Apart from our individual work, I have always learnt something from collaborating and working with you in many projects. When I changed companies, the Team Coaching, Executive Coaching, Feedback trainings we did together under your leadership were the gateway to change and transformation. Thanks to you, we had achieved what could not be done for years. As in every profession, rules and skills are learnt in coaching, but there is one thing that I think is innate and that makes the difference. Intuition... A talent that does not start the process but continues it outside the line, opening new doors for the client... I am grateful for this. In my own coaching adventure, I continue to progress in the light of what I have learnt from you. On the day I wrote this article, I completed another programme. As I see where I have progressed, my sense of gratitude towards you extends to infinity.

Neslihan Şahin

Talent Management Director | Alternatif Bank

In my work with Banu, I discovered many things about myself that I had not realised. I have created many changes in my life in my own favour with the development of awareness about my perspective on life and myself, the time I allocate to myself and the value I give to myself. I would like to thank Banu very much for her impact on me to open different paths in my own business field and to achieve more success in my business and I wholeheartedly recommend her.

Harika Pekinel

Workshop Leader | Breatwork

In 2006, I attended the most different elective training of my corporate life. I found myself in a different world with the training, ""Basic Coaching Skills"". Banu Parlar was the one who gave this training. At the same time, since she was the Human Resources Manager in the organisation we worked for, we experienced a training that we all benefited marginally as participants. While the beginning of the adventure was like this; we held ""Coaching Summit Meetings"" under the leadership of Banu in the organisation we worked for. Everyone progressed in their own way over the years... Years later, after completing the Accredited Executive Coaching Training, I was included in a supervision program. The best surprise of this programme was undoubtedly meeting Banu again. My achievements were very different from the supervision program which lasted a total of 5 meetings; - That a coach also needs coaching and that it is possible to be refreshed and refresh with supervision, - Coaching is a long road that spans the whole of our lives, - Each coach's path is full of different riches, - That as we listen and stay in the moment, we can be coaches who make a difference and make kilometres, - The most important thing was that coaching is a fundamental science that serves humanity. Thank you very much Banu, I hope to meet you in new ones...

Lale Budak

Branch Manager | Garanti Bankası

We worked with Banu during a strategy meeting to improve the coordination of Boyner HR and Sales team. When both teams wanted to take concrete steps but had some issues, we needed a facilitator like Banu to better understand both teams' concerns, goals and possible areas of opportunity. The facilitation had a very well structured from the beginning to the end. We had different types of work to have a concrete roadmap. Banu is particularly strong in using facilitation skills to make sure that every participant's voice is heard. The most powerful aspect of facilitation work is the way Banu combines coaching and facilitation skills. In the end we had a better communication channel, a detailed roadmap and we became a stronger, interconnected team. I highly recommend always doing a follow-up programme as Banu shares very useful insights to achieve all the goals at the end of the programme.

Esra Eseroğlu

Chief People and Culture Officer | Turknet

I had supervision from beloved Banu in 2022. The process we worked together gave me the opportunity to take a step back and look at my coaching from the outside with an impartial eye. Banu's supervision and the space she held and the contribution she provided made my coaching more fluent and lighter by mirroring me. In addition, the theoretical and technical support during the process was very supportive. I would like to thank her.

Müge Kekeç Garanti Bankası

In-House Coach | Garanti Bankası

Banu and I crossed paths during a project after I received my ACC title. It was very important for me to improve myself and create benefits for my customers. With her approach, she very easily and skilfully identified me and my bottlenecks. He helped me a lot in learning new tools, evaluating myself and seeing my development area. I am glad that our paths crossed and I am glad that she was a light in my absence. My self-confidence in coaching and the satisfaction of my clients have increased even more with Banu's support.

Beril Esendal

ACC

In all transformation stories, there is a turning point that divides the story into ""before"" and ""after"". I also see my ""Coaching"" journey with Mrs. Banu as a turning point in my business life, the effects of which are reflected throughout my life. During my journey with Mrs Banu, I learned the approach of ""Another leadership is possible"" by experiencing it myself. ""After learning that my state of 'being good enough' can be sufficient for happiness, I understood what it means to be in a state of 'being whole and complete,' planning my life as a whole, and expanding my 'acceptance' boundaries."" Through our work with her, I discovered that it is not possible to control everything in life, that ""perfectionism is the enemy of the good"" and that sometimes I can miss other joys of life while focusing on a single goal in life"". I learned all of these in such an enjoyable way that she allowed me to discover them for myself and incorporate them into my life without any judgment or dictation. Her words 'Take control of the steering wheel of your life and never let go under any circumstances' illuminated my path, and to the best of my ability, I decided to do what she always said: 'Reflect your light!'""...

Güler Ayyıldız

Intellectual Property Rights Director

As a result of oursessions with Mrs. Banu over a period of 6 months, she added a lot to me about Leadership and Management. She enlightened my path by showing me how I should look in the mirror and how I can eliminate the negativities in my reflection. I thank her very much for her contributions to me.

Cihangir Akarsu

Terminal Director

I am very happy to have worked with Banu in the coaching process. At its core, let me begin by saying that there are significant differences between the 'me' at the beginning of this process and the 'me' at the end. I believe that within every person, there are hidden talents, emotions, and intuitions. Hesitating to bring them to the surface and finding various excuses for ourselves is easy, and we often choose the easy path. Due to various imaginary reasons that do not actually exist in the external world, we may not be able to reveal the qualities and talents that make us who we are due to the self-imposed saboteurs we create. Someone else might give it a different name, but I call it 'The Wall.' During this process, I acquired important awareness to break down my walls and show the courage to say, 'I exist' in all areas of my life. While learning new things every day, I sometimes travelled towards my true self. At times, I also asked what my vision for the future is and what I have accomplished. Every moment of this process was precious to me. Thank you.

İlhan Bağırgan

Director, Financial Affairs UNLU&CO

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“Once a man has found himself there is nothing in this world that he can lose. And once he has understood the humanity in himself, he will understand all human beings.”

Stefan Zweig

My Reflections & Discoveries